Ask the person calling to send you a copy of the charity's annual report or a brochure describing its mission and accomplishments. Effective and efficient charities are proud of their accomplishments and are able to provide written materials describing their mission, program accomplishments, and financial information.
Here is Charity Navigator's fiscal year ending 2012 annual report: http://www.charitynavigator.org/__asset__/_etc_/2012_CN_Annual_Report.pdf
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