Pink, Pink and More Pink Products

In this video, we explore the pros and cons of cause-related marketing in the context of Breast Cancer Awareness Month. 

 

After you watch the video, check out our site for:

• Tips on how to determine if those pink products are worth your purchase
• Ratings for breast cancer charities
• A conversation with executives from a few well-known breast cancer charities that engage in cause-related marketing

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