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The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

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Monday, September 28, 2015

Intelligent Giving: Know Where the Money Goes

When selecting a charity to donate to, it’s key to look at where the money’s going. Some breast cancer charities focus on research, some provide medical services, while some educate and advocate. Programs like these are all important to the fight against breast cancer, but it’s imperative to know which type of program (or combination of programs) you want to support this October, and all year round.

When you visit a charity’s profile on Charity Navigator’s website, simply click into the programs tab to see what kinds of programs an organization is running, and how much money  they allocate to those programs. Focusing on breast cancer charities demonstrates how large the variety of programs within a cause area can be.

The Breast Cancer Research Foundation, for example, allocates all of its program expenses to research grants.  The Rose provides a variety of direct medical services for women, focusing on both prevention and treatment. The National Breast Cancer Foundation provides diagnostic breast care services (spending 44.1% on this program) and it also pays attention to educational and awareness materials (spending 46.6% on this program). All of these charities have received four star ratings from Charity Navigator, which shows that they exceed industry standards and outperform most breast cancer charities. What’s imperative here is knowing what kinds of programs you want to support.

Our website does this research for you, making it extremely easy for you to give intelligently. Use our Hot Topic, Charities Working to Prevent and Cure Breast Cancer as a starting place to decide which breast cancer charities you want to support!

Thinking about supporting a breast cancer charity by buying that pink ribbon item? Think again.

As a 501 (c) (3) organization itself, Charity Navigator depends on public support to help donors make informed choices. Please consider investing in the future of Charity Navigator by making a donation today.  Donate now >>

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