If you’re in the nonprofit space, you know the fated truth about the sector: there is a nonprofit conference for anything. Belong in a nonprofit federation? Check. Looking for direct marketing? Done. Have a desire to learn about nonprofit technology? It’s there.
But having been in the sector for several years, I’ve only heard of one tried and true summit devoted to focusing on the best and brightest on nonprofit marketing (and to help nonprofits grow, test, learn, expand, and develop). In two days. In Texas. The Nonprofit Innovation and Optimization Summit.
This year, Charity Navigator was invited to attend the 2018 NIO Summit to discuss the awesome stories that are fed through the beautiful San Antonio venue of the Aztec Theatre. As a nonprofit marketer myself, one of the first sessions stuck out to me. Jamie Blomquist of Google’s Marketing Solutions presented on “Forward Fundraising - Aligning Strategy and Spend with Changing Behavior.” If you’ve gotten this far in my blog post, and don’t happen to work for a nonprofit, this post is for you, too.