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Monday, July 15, 2019

Make a Charity Smile with AmazonSmile


Are you an Amazon shopper? (Who are we kidding? Aren't we all?) AmazonSmile, is a great way to ensure that your purchase will have an impact long after your delivery has arrived. 

AmazonSmile runs year round, and functions as a site of its own. All you have to do to get started is visit https://smile.amazon.com/ and choose one of the company’s spotlight charities--which include organizations like The Nature Conservancy and the American Red Cross--or, choose your favorite 501(c)(3) public charitable organization to support. Once you’ve signed up you can start shopping! While looking at an item, it will indicate whether it is eligible for the program, marked as “Eligible for AmazonSmile donation” on the details page. And, product prices will never change because you’re shopping with AmazonSmile.

How much of your purchase is actually going towards a donation? Amazon states that “The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible AmazonSmile purchases. The purchase price is the amount paid for the item minus any rebates and excluding shipping & handling, gift-wrapping fees, taxes, or service charges.” Note: The donation made by Amazon on behalf of your purchase is not tax-deductible for you.


However, this isn’t AmazonSmile’s only feature. Charitable organizations can also create Amazon WishLists to request physical items essential to their missions. Donors can donate items directly to the charity, shipping to their headquarters. For example, Vision House, a four-star rated organization that provides “safe and confidential transitional housing and services for homeless single mothers and their children, and separately for homeless men recovering from drug and alcohol addiction,” has their own wish list that includes comforter sets, cleaning supplies, utensils, and hygienic care items for their clients.  


A charitable organization looking to enroll itself in AmazonSmile can do so by visiting https://org.amazon.com/, where their official representative must follow the steps to submit their application.


Some organizations that have taken advantage of AmazonSmile include The American Society for the Prevention of Cruelty to Animals (ASPCA) and charity: water. The ASPCA reports that “since 2015, this partnership has generated nearly $3.3 million for the ASPCA’s life-saving programs and made a powerful difference for animals in need.” And, charity: water, through their partnership with Amazon Smile, has been able to deliver clean water to “over 55,000 people in seven different countries.” In total, the program has raised $100 million for charity since it began. 


So before you two-day that much-needed toaster oven, sign up for the AmazonSmile program so that your purchase can have a charitable impact too.

We hope you will consider making Charity Navigator your chosen charitable organization!

Are there any other online shopping platforms that have a charitable element? Which one is your favorite? Comment below--we want to know how you’re using your purchasing power to do good

This post was contributed by Jessica Cunha, a Digital Marketing and Fundraising Intern at Charity Navigator. Jessica is currently studying at Emerson College in Boston, Massachusetts as a Political Communication Major with minors in Nonprofit Communication Management and Public Diplomacy. She believes that nonprofits play a vital role in the world and is passionate about Charity Navigator’s mission to identify charities the public can trust and support.

As a 501 (c) (3) organization itself, Charity Navigator depends on public support to help donors make informed choices. Please consider investing in the future of Charity Navigator by making a donation today.  Donate now >>

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