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Tuesday, November 16, 2021

The Evolution of Charity Navigator’s Best Kept Secret, the Giving Basket


What if I told you that you might be unknowingly giving in a less than ideal way? I know, I know… If you’re reading this you’re likely not a novice donor. Even still, there may be a better way to donate.

Two and a half years ago, I joined the Charity Navigator team. Even though Charity Navigator had played an extremely important role in my professional and personal life up until that point, there was one big feature I was totally unaware of: The Charity Navigator Giving Basket. I had seen the ‘Donate to this Charity’ button on nonprofit profile pages, but just assumed that it was a link to the organizations’ online donation forms. Little did I know that this button was the gateway to an easier, faster way to support the causes closest to my heart.

I want to say this early: If you’ve never used the Giving Basket before, you owe it to yourself to do so. You can support multiple organizations in one convenient checkout, control how much information you share with each nonprofit (or even donate anonymously), and gain access to your entire donation history via your Charity Navigator account. When I talk about this with friends and family, they’re all blown away that this exists, and many become dedicated Giving Basket donors. Oh… And there are no added fees to use the Giving Basket — Charity Navigator makes this available as part of our mission to make impactful giving easier for all.

So, before we go further, let’s run through a quick history of the Giving Basket. In 2007, Charity Navigator added that button to more than one million nonprofit profile pages, but the Giving Basket really came into its own in 2015 when it was no longer just a link to an external processor, but, instead, was a fully functioning donation experience all within our site. Since 2015, more than $130 million has been donated to 42,000 nonprofits. Stop to think about that for a moment. What started out as a novel concept, ended up raising millions of dollars for impactful nonprofits working to find cures for rare diseases, alleviate food insecurity, promote tolerance and understanding, enrich communities with the arts, serve members of the military community, and so much more.

Today, the Giving Basket makes another huge leap made possible through a partnership with Give Lively. Give Lively is a tech company that builds practical and easy-to-use fundraising solutions that are free for nonprofits and intuitive for donors. Recognizing this, Charity Navigator asked Give Lively to turn its secure and intuitive platform to the advantage of the Giving Basket.

Together, we’ve made your Giving Basket experience even better. Here are some of the highlights for both donors and nonprofits:

It’s my hope that this upgrade increases awareness and adoption of the Giving Basket. It’s certainly made a world of difference in the lives of my charitably minded loved ones, and I’m confident it can do the same for you. If you’re a loyal Giving Basket donor already, I trust that these changes will be welcomed. If you’re new to the Giving Basket, give it a try during the holiday season. As always, please feel free to reach out to me and the team — it’s our honor and privilege to serve you.

Authored by Kevin Scally, Chief Relationship Officer at Charity Navigator.

As a 501(c)(3) organization itself, Charity Navigator depends on public support to help donors make informed choices. Please consider investing in the future of Charity Navigator by making a donation today. Donate now »

1 comment:

The Lacys said...

Today, Giving Tuesday 11/30/21, is a day where many donations are matched. If I give through Charity Navigator, will the charity get the matching donation?

Betty Lacy