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Tuesday, December 14, 2021

Get That “Warm Glow” Through Tribute Donations (aka the perfect last-minute holiday gift!)


Finding meaningful holiday gifts is often challenging. What do you get your loved one that seemingly has it all or never tells you what they want? In this blog, I discuss the idea of donating in honor of a loved one. Read on to find out how you can support a cause that aligns with a friend or family member’s passions for the perfect present.

Maybe you are like me. 

You are notoriously a great gift giver… but you also wait until the last minute sometimes.

You just have to wait until you are absolutely sure you are getting the perfect gift, right?

Well, let me ask you a question. Have you ever made a tribute donation in a loved one's name as a holiday gift? 

I have, and let me tell you, it not only was well received, but it also made me walk around with that warm glow, knowing I helped support an important cause during a critical time of the year for many charities.

Last year, for the first time, I used Charity Navigator’s advanced search to find highly rated charities that aligned with causes my loved ones care about and then used Charity Navigator’s Giving Basket to make tribute donations in their names.

The Elephant Sanctuary for a niece.

American Red Cross for my brother.

Nelson-Atkins Museum of Art for my sister-in-law. 

… and the list goes on.

Mind you, I made all of these donations on Christmas morning, which is technically last minute, but also right on the minute!

Whenever you add all of the tax-deductible tribute donations and details to your Giving Basket and checkout, just like an online shopping cart. Very shortly thereafter, Charity Navigator sends the tribute gift notification emails to whichever email addresses you provided for your loved ones.

If you want these gifts to be the perfect stocking stuffer and don’t want folks checking their phones Christmas morning, simply input your email instead of theirs for the tribute gift notification email, print it out, and stick it in their stocking with care (with hope that a smile on their face will soon be there).

So, are you going to make a gift in a loved one’s name this holiday season to their favorite charity? 

Yes? FANTASTIC. Great choice. Who gave you the great idea?

*wink wink*

If you aren’t bought in yet, here’s a quick video I recorded as a visual aid to show you just how easy the process is through our Giving Basket.

I hope you have a happy and healthy holiday season and you make a tribute gift… or two :)


This post was contributed by Kyle Gardner CFRE, Charity Navigator’s Director of Direct Response. Kyle oversees our mass fundraising campaigns. He is a political news junkie, enjoys all things basketball, and is a proud Kansas Jayhawk. Kyle is passionate about Charity Navigator because he believes that philanthropists of all sizes are truly incredible people and deserve independent, no-cost resources like our charity ratings, giving tips, Hot Topics lists, impact information, and advisories.

As a 501(c)(3) organization itself, Charity Navigator depends on public support to help donors make informed choices. Please consider investing in the future of Charity Navigator by making a donation today. Donate now »

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