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The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

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Wednesday, May 25, 2022

Improve your email engagement metrics: 3 tips for nonprofits


When the average donor retention rate sits around 45 percent, every email your nonprofit sends can make the difference between an engaged donor and one who churns or lapses. In this guide, we’ll explore three email marketing strategies to increase your donor engagement and long-term donations:

Tuesday, May 24, 2022

Our Journey Toward a Single, Unified Rating System


Over the past five years, the use of Charity Navigator has increased by more than 50%. More than 11 million donors use our tools and resources to guide their giving annually, and our ratings are at the center of it all, making them the premier trust indicator of the nonprofit sector.

Monday, May 16, 2022

Using a Mini-Campaign to Jumpstart Your Major Gifts Program

It’s high time you started a major gifts program for your organization. While perusing donor lists of event keepsake booklets, you’re surprised that some of your low-level donors give much higher gifts to organizations of similar size or even cause areas. Starting a major gift program would allow you to ask those donors to increase their generosity.

Monday, May 9, 2022

Disrupt Your Fundraising Program by Going Back to the Basics

In a digital world fighting for our attention, the number of push notifications, pop-ups, and emails continues to grow at an unprecedented rate. Both for-profit enterprises and nonprofit organizations are competing for the public’s attention and their wallets. It’s challenging to stand out digitally when the average American receives 126 emails and 46 notifications per day. This has nothing to do with how critical, memorable or meaningful your mission is. Your donors are being overloaded with a barrage of impersonal communication. Nonprofits contribute by sending on average 66 emails per donor per year, of which 25 are fundraising-related